The illusion, youth and dynamism of our founding team, led a group of young entrepreneurs to start a new common project within the sector of hairdressing, SHINING PROFESSIONAL, where they would be able to develop fully and freely, all their experience gained throughout the years in leading companies in the hairdressing sector.

Our main motivation was, is and will be, to offer our clients the best, that is why we are always at the forefront, in the development of new products and, of course, in the research of the most innovative fashion trends in the professional sector.

Since our origins, we thought that just as our influences and the arrival of novelties to our world of hairdressing were coming from the 5 continents, we should be present in each and every one of them, not only to increase our possibilities of growing as a company, as to be also in the same origin of the appearance of new trends, materials and ingredients, for this reason we are involved in a plan of constant evolution and growth, both nationally and internationally, which leads us to be more and more strong every day, and able to face with security and firmness, the constant challenges to which the current market puts us into them.

Since our beginnings we have always had the best specialists in formulating and manufacturing hair products, achieving unbeatable quality and being always in constant evolution. Following not only each and every one of the new trends that arise in the Professional Hairdressing Sector, but also using the best and most innovative ingredients in the market for the development of our products.

Our products have been developed by and for professionals, working closely with a large team of stylists and technical professionals who, thanks to their experience and knowledge, support the development and creation of each and every one of the items that exist within our catalog.

From the beginning of the process of development of new products, through the trials of quality and effectiveness till achieve the manufacturing and packaging, we rely on the latest technologies, which guarantees optimal results, having an exhaustive control of all production steps, optimizing our manufacturing processes, providing us with the best possible flexibility to meet the needs of the market and our customers to be able to satisfy the needs of the market and our customers.

From our origin our philosophy has been to establish with our clients a relationship “Win – Win”, always looking for the way to make ourselves better thanks to them and to make our customers better thanks to us, we firmly believe in that if something is good for our customers it will be good for us.

This is the reason why, in all aspects, starting from day to day, we bet on the closest possible collaboration with our fellow travelers, so we like to call our customers like this, attending at all times their needs because who better that the Professional Stylist knows the day to day of the Salon and can tell us his concerns to help us to improve and find the way to offer the best of ourselves and of our brand.

The philosophy of our Brand is to live together with the hairdressing professionals, this exciting world of beauty and make this trip together until success is achieved to all of us.